In what ways are you an innovative leader, and how does your organization employ innovation to be on the leading edge?
Innovation is at the heart of the company. We reward people for coming in with new ideas and salute the new approaches at monthly lunches for the entire agency.
How do you make a significant impact on the community and regional economy?
Our mantra is to do utilize communications to make the world better. We take this to heart in the work that we do. So we have focused on environmental issues and conservation for the last 7 years – doing “Flex Your Power”, “BeWaterWise”, “I know” (an anti-STD campaign) and Aids awareness campaigns. All this work has been award-winning but more importantly, it has worked. We know we are making a difference and changing behaviors. Our work for First 5 California has helped parents prepare healthier foods for their kids and make healthier choices. It matters -we know communications can have an impact; and we like knowing our impact is for the better.
How to reach: Fraser Communications, http://www.frasercommunications.com/
The Smart Leaders Class of 2010
In November 2010, Smart Business and Chase Bank recognized 10 business leaders for their commitment to business excellence and the impact their organizations make on the regional community. Treated to a keynote address by MemorialCare Health System CEO Dr. Barry Arbuckle, these 10 leaders composed the honor roll:
Scott Bowling
Nien-Ling Wacker
General Robert Nolan
Renee Fraser White
Lawrence Jackson
James Chu
Adam Coffey
Bryan Green
Greg Jenkins
Neal Schore
