Renee White Fraser has a simple goal – she wants to utilize communications to make the world better.
“We take this to heart in the work we do,” says Fraser, president and CEO of Fraser Communications.
But what really makes Fraser Communications unique is that it’s an agency run by a consumer psychologist and Fraser has established a corporate culture that seeks to give back to society. Her company has become unique in that its client roster is comprised of a mix of private and public sector accounts, which Fraser says keeps her team in the know about behaviors, changing behaviors and creating habits.
With notable clients such as Toyota, BusinessWire and Whole Foods Market, Fraser’s company has become a go-to firm when you’re interested in making an impact.
Because of this, she was named one of the 2010 Smart Leader honorees by Smart Business and Chase Bank. We asked her how she keeps Fraser Communications one step ahead of the pack.
Give us an example of a business challenge you and/or your organization faced, as well as how you overcame it.
In our business, digital and social media have become the new territories. We had to educate the company and our senior management in these areas fast. We invested in good people early on and attend multiple conferences. This has been a challenge in tough times, but it has paid off. We now lead in many digital areas and find ourselves better prepared than many competitors.
Enabling people to learn while working hard at their current jobs and painting a picture of the future was key. This has meant taking new ideas to clients even before they are ready for some of the digital approaches. But, we want them to know we are on the forefront and ready to activate in digital and social media.
