As a young professional, Shane Heise helped a friend launch a telecommunications business.
He invested more than his nest egg into a company that quickly failed, and his friend then walked away, leaving Heise in the lurch. The investment had left him empty handed but not without a spark. Using his experience and his entrepreneurial drive, Heise saw an opportunity to enhance carrier accountability and transform the telecommunications process at no cost to the client.
The idea took shape in the form of a 1997 start up where Heise and his wife put it all on the table to follow his vision. The startup, Simplify Inc., quickly sought the largest, most complex clients. The company sold against carrier account teams, auditors and brokers with a value-add proposition that put it in the role of a trusted adviser. While telecommunications carriers were shaving pennies for large corporations, Simplify was dealing with the root of the problem — multilocation, multicarrier, multiservice complexity.
In Simplify, Heise pioneered a new class of service built around a platform for managing telecommunications procurement. To it, he added a team of industry insiders with the knowledge to make things happen. The result for clients has been increased efficiency while saving money at every turn.
Simplify’s game plan leads to infinite expansion opportunities. What began as its innovation in the telecommunications sector will eventually evolve to every sector of industry that creates friction for Simplify’s large, multilocation clients. This means that Simplify is constantly listening for ways it can solve clients’ problems in areas well beyond telecommunications.
The end goal is to enhance the effective manageability of client resources. Whatever new endeavor Simplify steps into, it will serve as the bridge from a legacy and red-tape environment to one of heightened transparency and accountability.
How to reach: Simplify Inc., (281) 465-6000 or www.simplifycorp.com
