Sportvision has endured many trials,
both financial and on the business front.
Through it all, Hank Adams, CEO, has
persevered to turn the business around
while attracting and retaining key company personnel and protecting investor’s
interests.
Sportvisions’ products are well-known. It
was founded in 1998 with a vision to develop technological enhancements that could
be used in game broadcasts. Through the
development of landmark products,
such as the glowing puck in hockey, the
Yellow 1st and Ten line and Kzone,
Sportvision has established itself as the
most innovative player in the industry.
While both clients and fans love the
company’s iconic products, it is a challenge to present a clear value proposition to clients. Media executives realize
that, in the short-term, the same number
of Bears fans will watch a given game
and that advertisers will buy ads even if
the broadcast does not have the “yellow
line.” It is a long-term investment proposition for executives who live on
overnight ratings.
In 2002, Adams had to withstand
shrinking production budgets, desperate
competitors who slashed prices and
exhausted investors.
Adams managed to turn the operation
and morale around, and Sportvision is now
profitable with solid growth, a bright future
and high retention. The company has won
eight National Sports Emmys, and, since its
founding, Sportvision is credited by the
SportsBusiness Journal with inventing
10 of the top 20 greatest innovations in
sports broadcasting.
HOW TO REACH: Sportvision Inc., www.sportvision.com