Relay a simple message
A big part of leadership is keeping everyone working toward the same goal. You do that through your vision.
When it comes to communicating a vision, there are two things that you need to keep in mind, Yund says. You have to keep it simple, and it must be something that is important to your business.
“It has to be something that is specific to your business theme, something that will explain a lot of what you do when you’re consistent about sticking to your plan,” he says. “That helps communicate your confidence. It helps you do what you say you will, and it helps you align your actions to your message. But I think it’s important to develop an important-to-your-business theme that is very simple.”
In Frost Brown Todd’s case, the firm thinks clients are more likely to seek services at a larger company because they expect that their needs will be met with the range of lawyers provided. In order for that to happen, the firm has to be organized and communication structures have to be such that it can meet each client’s need. The message is simple, but it’s important to the firm based on its history of having offices scattered throughout several states.
Put it this way, Yund says, “I think the easiest message to get across is the one that is simple.”
How to reach: Frost Brown Todd LLC, (513) 651-6800 or www.frostbrowntodd.com
