Paul Santoro was well on his way up the
corporate ladder at Henry Ford
Hospital when he decided it was time for a change.
Santoro, who in 1991 was director of
anesthesia, thought there was a better way
to merge the technical and business sides
of the field into one cohesive model, offering a premium setting for the patient, operational efficiency, and changes to the bottom line by reducing costs and capturing
revenue.
He founded Ambulatory Surgery
Consultants Inc. to offer certified registered nurse anesthetists (CRNAs).
Sidestepping the larger hospitals, ASC’s president targeted
smaller hospitals and
ambulatory surgery
centers that lacked
the infrastructure to
recruit, retain and
organize these highly
trained professionals. The model worked
for these facilities because they could hire
staff as needed, instead of staffing for the
busiest times and then underusing employees.
Today, ASC links more than 30 sites in
southern Michigan and employs 150 CRNAs,
staffing 50 to 60 per day.
Santoro is a big believer in customer service, not only serving his clients, but his
employees as well. He believes that meeting
the needs of his employees improves efficiency, keeps turnover low and promotes a
positive reputation for the company.
As a result of that investment, ASC has
steadily grown to become a preferred
provider in the market.
ASC also has several projects in the works,
designed to distinguish it further from potential competitors.
HOW TO REACH: Ambulatory Surgery Consultants Inc., (248)
258-5058 or www.ambsurg.com