John Udelhofen, CEO of Laurus
Technologies Inc., has been instrumental in
the company’s growth and has plans to take
it even further.
The company has done very well in the
area of systems integration, identity management and ERP consulting. It’s critical for the
company to build on its successes in these
spaces and grow the existing lines of business in the markets currently served. As well
as the firm has performed in these markets,
Udelhofen believes the potential is far greater
than what has been realized.
In 2007, the company invested in recruiting
key management, sales and consulting talent
to replace and augment the partnership in key
operational roles, allowing the partners to
contribute to broader efforts including strategy and planning.
Even though the growth potential for
Laurus in the Chicago market has room to
more than triple its current size, the company
will benefit by replicating its core services in
underserved markets. Udelhofen has targeted southern Wisconsin and the greater
Minneapolis areas and others are under consideration.
The company has developed a mechanism
for evaluating potential markets with regard
to Laurus’ offerings and partnerships and is
refining a proces to ensure successful entries into new markets.
Each successive line of business brought
into the Laurus portfolio has increased the
company’s relevance to its customers.
Laurus is marching from providing high levels of service in technology fulfillment to software development to business application
consulting.
HOW TO REACH: Laurus Technologies Inc., www.laurustech.com