Online recruitment can save a company up to $8,000 in costs per person hired, according to a new report by Creative Good.
This is broken down into $2,000 per hire in advertising costs and $6,000 in time spent looking for a new hire. Recruiting online can potentially save a company such as Proctor & Gamble, which hires more than 4,000 people per year, up to $3 million in costs.
Despite this, three out of every four job seekers failed to complete online job application forms in six of the top companies. In its study, E-Recruiting: Online Strategies in the War for Talent, Creative Good tested the online job application process of six major companies from various industries and found that only 26 percent of attempts were successful, despite a strong dedication to and significant investment in recruiting on behalf of the companies surveyed.
A full 32 percent of applications failed partially, with the user abandoning the process halfway through, while 42 percent ended in complete failure when the user could not figure out how to complete the application. The main reason for confusion was use of unfamiliar language which led applicants to click on the wrong option. In addition, heavy graphics and inappropriate navigation caused many to abandon efforts.