Over the last few decades, company culture has expanded beyond out-of-office activities, happy hours and conversations on team building. A recent survey showed 77 percent of adults polled told researchers that they would consider a company’s culture before seeking a job there, while 56 percent added that they found a good culture to be more important than salary when it comes to job satisfaction. Technology has revolutionized the way we interact and has opened the door to be connected at all hours, underscoring the need to establish a company culture that exists both in and outside the office.
As you navigate a workplace full of growing complexity and shifting expectations, creating a strong culture by utilizing technology can not only help you maintain a healthy organization, it can become a competitive advantage.
Here are three ways you can foster a tech-fueled culture that retains top talent and positions your organization for growth.
Empower teams to solve problems quickly. We live by one simple mantra that’s been so profoundly adopted by our employees that they even choose to wear rubber bracelets with the message printed on them. “Today, Not Tomorrow” (TNT) is a guiding principle for our work, and we’ve seen it fuel a culture of deep collaboration.
Refusing to put off to tomorrow what can be done today helps organizations stay ahead of the curve, and they never have to worry about playing catch-up. Teammates support each other by diving into the trenches to solve problems, sometimes across departments.
If you’re looking for ways to build a culture that’s deeply rooted in trust, encouraging fast-paced, technology-driven problem-solving can help increase transparency and collaboration.
Fuel growth with your own technology. Custom-built tech stacks can help unlock higher performance across departments. With tools built in-house, you’re not cobbling together off-the-shelf solutions that serve hundreds of companies or waiting for updates that may never come.
Creating your own tech stack opens the door to real-time data tracking with shared goals across departments so you can assess, adjust and realign faster than your competitors. In call centers, custom solutions translate to real-time analytics so reps can convert more calls into sales appointments. With marketing teams, tailored technology unlocks the ability to track efforts and brings in more leads. With sales teams, in-house technology clears the path for real-time performance reporting to remove friction and drive more sales.
Creating a high-paced, technology-driven work environment requires healthy delegation and trust without hesitation, which means a workplace where everyone has each other’s back. Add your own custom solutions to remove barriers to success, and you’ll clear the path for exponential growth.
Lead by example. If you don’t practice what you preach, trust is hard to come by. No matter what philosophy you adopt as an organization, you have to embody it in order for your team to follow.
Leaders who model tenets of a healthy, trusting culture are open to feedback and listen to the people their ideas impact. Growth is driven by those who have a pulse on the day-to-day, understand the pain points their teams face and create custom solutions to unlock higher performance.
Adopt a single, shared vision that drives what you do with custom in-house technology, and you’ll empower your organization to reach new heights.
Jeff Beck is chief growth officer at Leaf Home