There’s more to an oil change than what meets the eye. At least, that’s what The Lube Stop Inc. and its president, Thomas M. Morley, want to convey when you take your car to one of their quick oil change locations.
Beginning in 2006, Lube Stop began redefining that service and implemented The Lube Stop Experience (LSE), a framework to focus the company on delivering quick, confident, complete service. The experience focuses less on providing oil changes and more on delivering a positive experience that helps ensure customers leave with a good feeling.
The rollout of the LSE coincided with a major rebranding program to upgrade the company’s 37 locations. The two initiatives resulted in the first car volume increase in a decade for the company in 2007, despite increased competition, slowing regional growth and longer oil change intervals typical of today’s cars.
In addition, the company wants to do its part in preserving the environment.
In December 2007, the company formally implemented The Lube Stop Sustainability Program with the goal to significantly reduce the company’s ecological impact and improve the communities in which it operates. Lube Stop was one of the first companies in the quick oil change industry to launch such a program.
Lube Stop was the first quick oil change company in Northeast Ohio, and possibly in the United States, to proactively market an oil change service utilizing re-refined oil. Called the EcoGuard, this service uses motor oil composed of 90 percent reclaimed motor oil that underwent a re-refining process that reclaims the base oil and is then blended with new performance additives. The federal government, including the U.S. military, has been using re-refined motor oil in its fleet since 1998.
None of these initiatives would be possible if not for the company’s encouragement to companywide communication.
The company believes that proactively managing the triple bottom line (profits, people and planet) results in continuously improving the ability to serve its customers and the communities in which it operates.
The power of collective thinking is bigger than the sum of its parts, and Lube Stop promotes creative thinking throughout the company that results in a virtuous cycle of innovations.
How to reach: The Lube Stop Inc., (440) 891-2378 or www.lubestop.com
