We’ve all had days where we would
rather not open the newspaper, turn
on the TV or pick up the phone for
the fear of learning about more bad
news.
Unfortunately, there have been a lot
more of those days for all of us lately.
The stock market is going through
extreme ups and downs, capital has
dried up, and key customers are cutting back. You start to wonder where
the sales are going to come from to
enable you to make this quarter’s
budget. If things don’t turn around
soon, you’ll have to consider drastic
cutbacks yourself.
In times like these, what’s a CEO to
do?
The answer: Get back to basics.
Focus on the things you do best and
do them as efficiently as you can. Use
your strengths to exploit your competitors’ weaknesses and outhustle
them.
It’s often the simple things that
made you a success in the first place,
and it will be the simple things that
keep you afloat during the economic
storm.
With that in mind, we’ve assembled
the best pieces of advice garnered
from Atlanta’s top leaders from
throughout the year. We think you’ll
find some great ideas to help you
improve your business within these
pages, and we encourage you to keep
this issue as an ongoing reference to
help you find your way through the
trying times that lie ahead.
