James Lindenberg worked for a major
wire distributor for more than a dozen
years as a national sales manager, but when he was overlooked for a promotion, he
started developing his own business plan.
The result was World Class Wire & Cable
Inc.
Lindenberg decided to stick with common products, and work turns in inventory
and receivables. The company has been
able to finance its tremendous growth
without turning over majority ownership
to outsiders. Lindenberg has focused on
hiring the best people he can find and delegating a great deal of authority to them.
Every employee is empowered to do what’s necessary to
meet the customer’s
needs.
Sales at WCWC have
grown by an average
of 20 percent every
year during its 13-year
existence.
The company’s product and service offerings come from its
knowledge of the industry and employees
relationships with their customers.
Management and employees take the time to
listen to their customers, and WCWC
responds by developing new and enhanced
products and solutions to meet those needs.
For example, Lindenberg saw a need to
supply the wire harness industry with wire in
a short time with many services on various
packages.
The company was the first distributor in the
United States to repackage wire in 20-inch,
30-inch or 42-inch drums. WCWC can stripe,
dye, inkjet print or hot stamp print on wire
and put it back in any drum size the customer
desires.
World Class Wire & Cable takes pride in its
ability to go the extra mile to better serve its
customers.
HOW TO REACH: World Class Wire & CableInc., www.wcwc.com or (262) 951-7694