Gulam Khan is the CEO of a little fish in a
big pond. However, armed with a
unique strategy and a solid foundation, Khan has developed US Endoscopy into an
agile, quick-thinking contender.
After earning his law degree and working at
a Cleveland practice, Khan decided to make
the bold move to a career in business. He
worked diligently to earn his MBA while continuing his work at the law firm. A business
plan Khan wrote for US Endoscopy as an
MBA assignment would be the key to his
future success.
Marlin Younker, former owner of US
Endoscopy, hired Khan as a product manager and quickly became aware of his potential.
On his way to becoming co-chairman and
CEO, Khan was promoted to vice president
of sales and marketing.
When Younker retired four years ago, Khan
stepped in with his fresh business ideas and
the company flourished. As a designer and manufacturer of endoscopic accessory
equipment, US Endoscopy found itself surrounded by larger competitors, but Khan had
a new approach to surpass the opposition.
Khan’s plan was to “navigate around the
dominant player,” because he foresaw possible issues in head-to-head competition. Khan
shifted the company’s spotlight to a niche
product line. The company now focuses its
attention on specialty products as opposed
to mainstream and high-volume items, setting itself apart from competitors.
US Endoscopy has also become a problem-solving company under the direction of
Khan. US Endoscopy strives to improve the
field of endoscopy by taking its clients’ input
seriously. Listening to what customers have
to say has helped the company achieve a
higher level of customer satisfaction.
Khan strives to achieve integrity and
respect within his company, putting his customers and employees ahead of himself.
US Endoscopy may be smaller in size, but
with Khan in charge, this company can outwit the larger competition.
HOW TO REACH: US Endoscopy, www.usendoscopy.com or
(440) 639-4494