Kelly Borth: How to analyze certain factors to see if your marketing offers all that it should
Getting the best bang for your buck
Getting the best bang for your buck
I love sponsorships, and if structured right, they can be one of the most strategic marketing partnerships for your company’s new business development efforts. I
If I did a Google search, I am certain there would be numerous authors who have written about building lasting customer relationships, yet as I
“Value-added” has become one of those terms that has grown in ambiguity in recent years. The term has been overused, improperly used in some cases
Whether or not your message gets heard has a lot to do with the way you present it to the market. We can all relate
Understanding what transpires at every point of contact with your company can provide some great insights into why prospects and customers may or may not
Trademarks (™ or ®), trade names (Band-Aid or Kleenex), service marks (SM) and the like can be valuable brand assets of an organization or its
How information that your customers need can help you establish relationships
How to get your strategic plan from vision to execution
GREENCREST’s Kelly Borth explores the challenge of leading a work-from-home team during the pandemic.
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