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Why your budget should include a line for outside advisers

Those who have been in business for a while should be able to sort out the good consultants from the bad. And if you’d like an outside opinion on that, talk with your peers or professional advisers, who will most likely have a name or two to get you started. 

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Giving your customers fewer options is sometimes better

Adding another SKU, introducing new products, or providing consumers with multiple ways to configure something may not help you achieve your goals. There is no easy answer, but as usual, focus on the objective, conduct your research, and if you get the balance right, you will be rewarded.

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Finding growth in a challenging market

We’ll look back on the last year or two as a time when numerous companies and innovations were undervalued. These are difficult times but also exciting ones, and embracing that challenge can make all the difference.

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