FInalist
Distribution and Manufacturing
Valerie Holstein did not set out to become an entrepreneur and create CableOrganizer.com. She was simply a woman who was nine months pregnant and concerned for the safety of her child, worried that the child would one day get caught up in the mess of wiring and cables that was needed to make her computer function.
After weeks of searching for a solution, Holstein decided that others must be dealing with the same problem that she had. She went to the one company she discovered that provided a solution and told it she wanted to be a distributor.
She got her business license, launched a Web site and started selling cable organizers.
Holstein didn’t have a seasoned business background, so she listened to her customers to determine the direction her business would take. She listened to their questions and heard their concerns, then developed products that matched their needs.
Holstein took advantage of the relationships she had nurtured with manufacturers to get the products her customers needed into development. These efforts led to a growth rate of 30 percent in the business’s first five months. But even as the company expanded out of Holstein’s home, she didn’t lose sight of the people that made it all happen. Holstein has always put an emphasis on getting to know her employees and what makes them who they are as people.
It’s that attention to personal relationships that has given CableOrganizer.com a steady stream of awards for fast growth and for being one of the best places to work in Florida.
Holstein’s journey from a concerned mother scrambling for a solution to protect her family to successful entrepreneur is a reflection of the true entrepreneurial spirit that great companies are built upon.
How to reach: CableOrganizer.com, (954) 861-2000 or www.cableorganizer.com