Q. How do you decide when
it’s the right time to take
risks?
Sometimes, you have to
look at all the data available
to you, but often, you don’t
have all the information that
you would like to make
those decisions. It’s about
taking a calculated risk,
understanding all the information you have, and trying
to think through and evaluate the overall picture.
You need to make that
decision quickly, you need to
be able to shift directions
quickly, and you need to
make the best decisions with
the information you have,
You can’t get into the cycle
of worrying about overanalyzing everything. Some people do dwell too much on is
this right, is this wrong?
Sometimes, it’s not a
straight line, but it’s continuously adjusting the sales and
marketing approach and the
methods, the market and so
on, because you’re working
in a dynamic environment.
Q. If you take a risk and it
doesn’t work out, how do you
deal with it?
You just can’t dwell on it. As
soon as you know, as soon as
you have a hint that this is not
going to work or this initiative
is not going to get us to where
we need to be, you need to be
able to make that shift again
and adjust.
It’s being able to adjust as
soon as you believe, through
the data or experience going
in this new direction, that it’s
not going to work. Keep in
mind that things don’t happen overnight, so it’s a fine
line of not being fickle, being
persistent but fine-tuning
your approach as you are
able to gather more and
more information.
You need to adjust with that
and adjust as you learn more
of what’s going to be successful and what’s not.
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