Q. How do you know your site is helping your bottom line?
To know that it’s working, you’d have to base it on what was happening before you did it. If you were getting 10 orders a day before and now you’re getting 30, it’s working.
It depends on what you want your site to do. If you just want leads and all of a sudden you’re getting phone calls and getting e-mailed leads from your form on your site, that’s time you weren’t taking yourself to answer all those phone calls.
It’s like if you have a car that has four airbags and you have eight airbags. Four was good, but eight doesn’t hurt. There’s no way it can hurt me to have more airbags than I had before.
Q. What does a company blog need to do to be effective?
The one thing they need to do is stay focused on their industry. Try their best to become a resource. For instance, we are a printing company; we do a lot of political printing. So a lot of our blog has to do with political printing. A lot of it has to do with printing in general, good design, nice ads, tutorials, ideas.
But it all revolves around our industry. So we wouldn’t start doing blogs on cool cars. It doesn’t make any sense for us. It needs to stay revolved around your industry so people can seek you as a resource.
There is no industry that could not have a blog. It’s great when people look up to you as an authority because you have a blog. Just keep things going, make nice entries on your blog. It’s a great way for any business, on any level, in any industry, to help themselves generate interest and traffic.
How to reach: Hotcards Inc., (216) 241-4040 or www.hotcards.com
