Use your digital media ecosystem to build brand loyalty

As business owners, one of our ultimate goals is to create customer loyalty. That’s why it’s important to intimately understand your customers and how your digital media ecosystem can generate leads and earn their loyalty.

How to recognize when it’s time for a new bank

If asked why they left their bank, business owners typically cite issues with fees or high interest rates. But when you drill down, what’s at the crux of the matter is a lack of attention, communication and follow up. So, how do you know when it’s time for a new bank?

How to empower employees to manage their health care costs

While health care costs continue to rise, recent studies show that almost half of those costs are either unnecessary or otherwise avoidable. To reduce those expenses, more organizations are making sure their employees are empowered to make better health care choices on their own.

Keep the bad news flowing

No one likes to hear bad news. No one likes to deliver bad news. But, according to George Barrett, CEO and chairman of Cardinal Health, bad news is actually a good thing.

The power of segmentation

Segmentation is one of the most essential steps in progressive market management, and also one of the most neglected.

How to get the most out of your local banking relationship

Misconceptions about banks still linger for businesses, even though it’s been easier to obtain financing in recent years. Here’s how to get the most from your bank with a consistent, predictable relationship for both good and bad times.

How executive concierge health care ensures top leaders get needed care

Companies cannot afford to take the health of their leadership teams for granted, but the challenge is how to help executives — who face a heavy work commitment — find time to take care of their health. This has led to the development of a new set of services, executive concierge health care.