Quantity doesn’t overshadow quality of consumer facts and figures

In the 20th century, instinct and an understanding of human nature drove marketing and advertising. Quantitative data simply did not exist the way it does today, and that left advertisers/marketers with the tool of qualitative research — speaking to the target market directly. Back then, just as today, qualitative research told brands the why behind […]

Editor's Note: The eight-percenters

Happy New Year! The turning of the calendar is a much-celebrated time of reflection and setting goals for the coming year. Statistics show that those who pledge to make changes at the start of the year typically resolve to lose weight, get organized or be more fiscally responsible. Some 45 percent of Americans make New […]

Third Frontier funds foster high-tech innovation in Northeast Ohio

The Ohio Third Frontier (OTF) program, which is recognized internationally, is playing a major part in positioning Ohio as one of the top locations for technology-based companies. This $2.1 billion initiative supports Ohio’s existing companies that are transforming themselves with new, globally competitive products. It also has been successful in fostering the formation of new […]