Giving your customers fewer options is sometimes better

Adding another SKU, introducing new products, or providing consumers with multiple ways to configure something may not help you achieve your goals. There is no easy answer, but as usual, focus on the objective, conduct your research, and if you get the balance right, you will be rewarded.

Running a business is a team game — or is it?

Psychological safety is not about being nice all the time or avoiding disagreement. Create a space where team members feel frees to quote Edmondson: “Candor is hard, but non-candor is harder.”