Church’s Chicken named Farnaz Wallace chief marketing officer. With 18 years of experience in QSR marketing and advertising, including the past 11 years with Church’s, Wallace is responsible for developing brand strategies to drive sales and profits, and deliver on both short- and long-term initiatives.
In addition to leading all corporate marketing and national advertising agency initiatives, Wallace oversees all R&D, QA and field marketing initiatives, which includes two regional advertising agencies. This is the first time in years that all marketing functions are fully integrated, reporting to Wallace.
“Farnaz’s extensive QSR knowledge and experience in field marketing and advertising agencies affords her a valuable macro view of the industry that encompasses various marketing aspects from brand positioning and strategic planning to market research, menu creation, promotion analysis and media management,” says Church’s president and CEO Harsha V. Agadi. “We are excited about the addition of Farnaz to our executive team and believe that her extensive marketing experience and trusting, long-lasting relationships with the franchise community will contribute greatly to the success of the brand.”
Wallace began her career at Church’s Chicken in field marketing. As vice president of field marketing, she pioneered many multicultural branding initiatives, including cluster marketing, which propelled the brand in maximizing transactions and check average among demographically diverse trade areas. Prior to joining Church’s, Wallace spent five years on the advertising agency side of the business in media planning and placement and two years with KFC.
ARCAPITA INC.
Arcapita Inc. hired Charles “Chuck” L. Griffith as executive director. In this position, Griffith oversees Arcapita’s 15 portfolio companies, including TLC Healthcare Services and Loehmann’s.
Previously, Griffith was an executive vice president at Texas-based computer firm Electronic Data Systems Inc. He also was president and CEO of Ingersoll-Dresser Co., a global producer of pumps, motors and industrial equipment. Before that, he was president of Allied Signal’s FRAM/Autolite automotive business and president of Allied’s Carbon Materials’ business unit. Griffith earned his bachelor’s degree from the University of Colorado-Boulder and his master’s degree from Stanford University’s Graduate School of Business.
NATIONAL DISTRIBUTING CO.
Atlanta-based National Distributing Co. promoted Peter Madden to senior vice president/corporate wine director, and named Ken Rosenberg vice president/assistant corporate wine director.
Madden’s primary responsibility is to support all NDC houses with wine initiatives that ensure coordinated direction and success. Madden also works closely with NDC’s suppliers, helping them by maintaining NDC focus on their goals for cases sold, proper distribution levels and brand standards.
Rosenberg reports to Madden and assists all NDC markets with their wine initiatives.
Rosenberg has more than 10 years of experience with NDC. Most recently, he was the off-premise sales manager, wine — Richmond, for the NDC-Virginia location. He has also worked for NDC’s Colorado and South Carolina houses.
SCHWEITZER-MAUDUIT INTERNATIONAL INC.
Schweitzer-Mauduit International Inc. elected Manuel J. Iraola to its board of directors. Iraola serves as an unclassified director until he stands for election by stockholders at the annual meeting of stockholders in April 2006.
Iraola is president and CEO of Homekeys, a developer, integrator and provider of innovative Web-based information tools and services for the real estate industry. Prior to launching Homekeys, Iraola served on the board of Phelps Dodge Corp. as president of Phelps Dodge Industries. During his 16-year tenure at Phelps Dodge, Iraola held several senior executive positions and was on the boards of several Phelps Dodge Corp. ventures and related companies. Iraola also held positions with ITT Corp., KPMG Consulting and Andersen Consulting during his career.
MAIN STREET BANKS INC.
David W. Brooks II joined Main Street Banks as executive vice president and chief financial officer. Brook is an 18-year veteran of Wachovia Corp., where he most recently served as senior vice president and group executive. His career with Wachovia Corp. also included responsibilities for treasury, funds transfer pricing, interest rate risk management, earnings forecasting, capital planning and balance sheet structure.
As chief financial officer, Brooks is directly responsible for all of the company’s financial operations, including accounting, treasury and finance. As part of the company’s senior management team, he also provides direction to and influence over strategic direction and tactical implementation of all of the company’s operations. Brooks also has responsibility for Main Street’s investor relations function.
SOUTHERN CO.
Southern Co. named Kim Greene assistant treasurer. Greene assumes this responsibility in addition to responsibilities as vice president of finance for Southern Co. Services. Greene’s new role is among several responsibilities that were held by Tommy Chisholm, secretary and assistant treasurer, who retired.
Greene joined Southern Co. in 1991 as a mechanical engineer and progressed through various areas of responsibility in engineering, strategic planning and finance. Greene earned a bachelor’s degree in engineering science and mechanics from the University of Tennessee, a master’s degree in biomedical engineering from the University of Alabama at Birmingham and an MBA from Samford University.
