Now more than ever, it is crucial for every business to have a robust online presence.
Whether it’s with an interactive website, blogging, engaging consumers on various social media platforms, sending out daily, weekly or monthly e-newsletters, or a combination of all four, having a strong internet presence will help keep your business ahead of the curve. When done right, it will allow you to recruit new customers as well as better maintain relationships with current customers.
It can also expand your reach to all corners of the earth. While this is undoubtedly a positive for your business, it also means a lot more competition vying for your audience’s attention.
Here are a few tips for not only creating that robust online presence, but maintaining it for years to come.
Build an interactive website
Your company’s website should be an interactive platform for customers, both current and prospective, to connect with your brand, learn more about your industry, and glean information on the important aspects of your product or service.
One of the most important aspects of a successful website is a directly visible call to action. Whether it’s a “call now” button, or a box for users to input their email address for more information, consumers need to know what you’d like them to do within the first 10 seconds of being on your website.
Otherwise, there is a high probability they will back out of the site and venture on to the next option listed.
Start blogging
Blogging is one of the best ways to connect with your audience on themes and topics relevant to your brand and industry.
Consumers rely on business owners not only for their goods or services, but they also look to them to be thought leaders as well. Blogging is a great way to communicate to your audience that you have your finger on the pulse of your industry.
In turn, they will look to you, your blog and your company as a resource for much needed knowledge and information.
Send e-newsletters
E-newsletters are great for maintaining and developing key relationships with your existing client base. Not only do e-newsletters provide key information for your clients on your brand, it’s also your opportunity as a business owner and employer to give a nod to your successful employees as well.
Whether it’s employee of the month, or just highlighting something great that someone has done, an e-newsletter allows those within the company, as well as clients, to share in that comradery. As a result, your brand will begin to expand from the four walls of your office to encompass an entire community of like-minded individuals with the same interests, careers or investments.
By building an interactive website, blogging on important events and information, engaging your consumers on various social media platforms, and remaining consistent with important email newsletters you are not only updating your clients with important information, you’re establishing yourself as a thought leader in your space as well. That is invaluable. ●
Sheri Atwood is the founder of SupportPay by Ittavi.
