Jocelyn Horner helps Strong Women Strong Girls increase its profile, impact


Jocelyn Horner, co-president and executive director of SWSG, is a 2019 Pittsburgh Smart 50 honoree and Impact winner.

Jocelyn Horner considers herself fortunate to have had a strong female role model, her mother. But her sense of justice kicks in when she thinks about how arbitrary it is that she had that and others don’t have that input or support system.
“All women and girls should have a place at the table — the same opportunities and belief in themselves,” Horner says. “We all deserve champions in our lives.”
This inequality particularly exists for women and girls who identify as being black or of African descent, as evidenced in the University of Pittsburgh gender equity report released last year. Strong Women Strong Girls working hard to do its part to change that.

Growing impact

Horner joined Strong Women Strong Girls as the Pittsburgh regional leader three years ago. At the time, SWSG served about 40 professional women, less than 225 college women mentors and about 600 elementary school girls. Today, SWSG serves more than 750 girls with the help of more than 110 professional women and more than 300 college women mentors. SWSG also has doubled its small staff.
“We are an organization that is dedicated to helping women and girls achieve their fullest potential,” Horner says. “We use mentorship as the tool to accomplish that change.”
While Pittsburgh is a sister city to the Boston office, where the nonprofit was founded, Horner says they use an internally developed curriculum that serves underresourced schools and communities. Girls learn about female role models and engage in a hands-on activities that help apply the lessons learned from that role model to their own lives.
“We see that girls who participate in our program develop stronger relationships with their peers, both inside and outside of Strong Women Strong Girls,” she says. “They’re better able to ask for help and support.”
They also tend to show more confidence and self-esteem and are better able to identify pathways to professional success.

Tools for measurement

Along with the revamped curriculum that’s more experiential, Horner has helped SWSG establish monitoring and evaluation programs with metrics and a data-driven lens around the nonprofit’s impact.
“As you can imagine, when you have over 1,000 people directly involved in your organization, logistically, it can be complex to even collect that data, let alone analyze it and change your programming,” she says.

She’s also expects to expand SWSG’s middle school sites, which are being pilot tested. Then, the next step will be to look at piloting regional programming, which will likely be connected to universities and colleges outside of Allegheny County.

Jocelyn Horner

Co-president and executive director