You could say that Marc Brownstein is a master of keeping his finger on the pulse of his business, but he’d probably prefer you didn’t use such a tired cliché.
After all, Brownstein’s career has been made on staying ahead of the curve, focusing not on what is working or has worked but on where things will be. It would have been easy for Brownstein to just take over the family advertising agency from his father and keep it focused on the traditional method of operations.
But for Brownstein, who often tells the story of how he went on his first client call when he was three – his father was babysitting and, after all, it’s never too early to teach a kid a little business – carving out a different path has been on his mind from the beginning. Rather than coming straight back to Brownstein Group after college, he spent time in New York, writing copy for a large firm. When he returned to Philadelphia in 1999, he pushed the business down the digital path, turning the traditional marketing firm into the region’s first digital marketing company that built and marketed Web sites. Brownstein talked about how he took this path in his May 2009 interview with Executive Leaders Radio (Brownstein’s interview starts at 28:15 in the show).
Beyond keeping up with technology, Brownstein also talked with Smart Business in 2009 about how he keeps pace with the market through his relationships with employees.
Executive Leaders Radio and Smart Business are content partners. Executive Leaders Radio is dedicated to honoring individuals who have risen to leadership roles through hard work and dedication. Brownstein appeared on the same show as Scott Fraser, co-founder and CTO of Portico Systems, Jack Lynch, president and CEO of Main Line Health and Judith Von Seldeneck, chairman and CEO, Diversified Search Ray and Berndtson.
