How Scott Becker is growing Chromaflo Technologies with flying colors

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Scott Becker, president and CEO, Chromaflo Technologies Corp.
Scott Becker, president and CEO, Chromaflo Technologies Corp.

NEO Ernst & Young Entrepreneur of the Year
Distribution and Manufacturing
Scott Becker
president and CEO
Chromaflo Technologies Corp.
Scott Becker’s story begins 33 years ago when he was hired as a color matcher for a London-based company in Pennsylvania. After a highly successful journey through the colorants business, Becker now leads a nationally recognized supplier — Chromaflo Technologies Corp.
As president and CEO of Chromaflo, an independent global colorant provider to the coatings and thermoset plastics markets, Becker has turned opportunity to success using the recession, targeting customer needs, and carefully strategizing partnerships and acquisitions. At his core, Becker wants what is best for the company, its people and its customers.
The way in which he has handled the company’s challenges only reiterates his passion for success. While at a company called Plasticolors, Becker had a vision to transform what was a single-focus, small business into a global leader. Becker spent several months convincing shareholders to take a leap of faith with the acquisition of Colortrend, which would launch the company into a broad range of markets. The acquisition of Colortrend transformed Plasticolors into what the business is today as Chromaflo.
One main component of Becker’s success is his philosophy of “give the customers what they want.” That attitude resonates throughout the company, from the customer service to the business’s alliances and partnerships. He uses a “less rules” strategy in his customer service department and is in constant contact with his customers to understand their needs and demands.
That philosophy helped Becker and Chromaflo to grow the business during the recession while others were cutting back. In 2008-09, Chromaflo was building opportunity and gaining customers, and didn’t have to partake in any layoffs. Becker’s leadership helped transform Chromaflo and increase market share, leaving other companies to catch up.
Thanks in part to Evonik Industries’ Colortrend acquisition, which Becker orchestrated, Chromaflo has grown substantially in the last three years. The company’s employee count has more than tripled.
How to reach: Chromaflo Technologies Corp.,