Patients and parents searching for less expensive, quicker and more convenient alternatives for the treatment of minor ailments and routine health care needs are finding comfort and care in retail health clinics — one of the fastest growing segments of the health care industry.
To learn more about this new concept in health care delivery, Smart Business turned to Marcia Manker, CEO of the Orange Coast Memorial Medical Center in Fountain Valley, and Steve Geidt, CEO of Saddleback Memorial Medical Center in Laguna Hills and San Clemente.
What is a retail health clinic?
A relatively new phenomenon, retail health clinics emerging in mega-stores, grocery chains and drug stores typically operate seven days a week and are staffed by experienced nurse practitioners led by and with close oversight of physicians. Retail health clinics make health care easier for busy individuals and families by extending the continuum of care. The clinics offer walk-in care for common medical conditions like colds, flu, sore throats, earaches, sinus infections and minor wounds as well as provide vaccinations, health screenings and school physicals. No appointments are necessary, and there is little to no waiting time. The fees are low, and most retail health clinics accept insurance in addition to direct payments.
Retail health clinics can provide a convenient health care access point for common health conditions. The scope of services is limited and not meant to treat complicated cases, or high-risk, unusual or acute conditions.
Why have these emerged?
Retail health clinics are filling a gap in the nation’s health care delivery system and responding to a trend in consumer-driven health care. As most consumers experience an increase in out-of-pocket payments for health care and demand more immediate access for their routine needs, they seek new options for access to care. Retail health clinics attract both the insured and uninsured that are seeking affordable, immediate health care for minor ailments and many common conditions. Busy consumers are turning to retail health clinics as a quick and convenient option for basic medical services.
