Q. How do you attract
employees to your business?
The best way to do that is
you live it out. People hear
what you say, but they watch
what you do. It’s what you do
that really drives how people
think about you.
I believe in doing the basics
so well to where it becomes a
routine. You live it out day to
day, and you don’t have to go
outside and try to create something unnatural to communicate a natural reaction. Living
out what you believe is key.
There’s an ABC lesson we
sometimes use as coaches,
teachers and communicators,
‘Attitude determines Behavior, and Behavior is what you
Communicate to others.’ If I
don’t believe in integrity, treating people right and honesty, I
can’t create a false sense of living that out.
Q. How does that affect the
way you lead the company?
If I don’t set the example from
the top of the organization — in
terms of our culture, how we
treat our people and how we
treat our clients — it won’t be
followed at the bottom.
That’s one of the things that
we talk about with our management team: Our employees
are going to watch us. They’re
going to watch how we treat
other people and how we treat
them. They’re going to see
whether or not that’s consistent with what we say, and
they will measure us on that
consistency.
That’s a part of our evaluation: living out our values and
our mission.
Q. How do you motivate and
reward your employees?
We offer our people an environment that we think is conducive to their success. When
it’s done correctly, it’s a joy.
When it’s not done correctly, it
is miserable.
We try to surround them
with people that are encouraging, challenging and motivating. We try to give them access
to opportunity where they can
be engaged in things (that)
might peak their interest. But,
most of all, we give them a
chance to be a part of building
something that is not only successful but has an impact on
the lives of people.
HOW TO REACH: ASW Global LLC, (888) 363-8492 or www.aswservices.com