Every CEO has moments that define who they are as a leader. One of Neal Asbury’s moments came amid political upheaval in the Philippines, and it put the safety of him and his family in danger.
The founder and president of The Legacy Cos. was living in the Philippines in the mid-1980s during the People Power Revolution. He had recently starting his first company and had been awarded a contract to fabricate kitchens for McDonald’s restaurants opening in the Philippines. But his success hit a major roadblock when a CIA agent met with him and told him that communist insurgents were seeking out high-profile Americans for assassination attempts.
Asbury could have taken his wife and fled back to the safety of the United States. But he elected to stand his ground and continue to build his business in spite of the danger.
It was that experience more than any other that taught Asbury how to face his fears head-on and meet challenges.
It’s a mentality that he took to The Legacy Cos., a foodservice equipment manufacturer and distributor he founded after moving back to the U.S. in 2000. Asbury is very excited about his companies and the opportunities that are ahead. He is actively acquiring other companies and working on strategic alliances with well-known brands throughout the country and the world. Approximately half of his company’s revenue comes from the export business, with the other half from his domestic business. Asbury’s ability to grow a global business shows both the explosive growth of The Legacy Cos. domestically, as well as Asbury’s ability to adapt to unfamiliar environments.
Each of the companies under Asbury’s umbrella are unique, have distinct histories and exceptional quality standards. Asbury owns the intellectual property of each product, and his goal is to market to different people across various distribution channels.
How to reach: The Legacy Cos., (954) 202-7419 or www.thelegacycompanies.com
