Technology – employee growth and overall success story
For digital marketing software company Knotice Ltd., success has come from a belief in two simple business measures: product innovation and customer service.
The Akron-based company, founded in 2003, delivers direct digital marketing solutions to marketers in a variety of industries. The idea is to help customers grow revenue, reduce costs and provide customers with a meaningful and relevant online experience. In order to accomplish that, Knotice developed a patent-pending software platform called Concentri that delivers content via the Web, e-mail and mobile phones.
As the first online communications product that combines on-site targeting for website, mobile marketing and e-mail marketing in one software solution, Concentri has proved to be a true product innovation and a real success for Knotice. While the company is competing with firms that have raised tens or hundreds of millions of dollars, Knotice is winning deals because of the uniqueness of its product.
The success also can be broken into hard numbers. In the last four years, Knotice has seen a sales increase of 575 percent. And the number of employees has grown by 389 percent. The company employed nine people in 2005 and now has more than 50 on staff. Plus, there are plans to hire an additional five to 10 employees before the end of the year. The growth has meant not only more jobs but quality jobs — the company’s average salary is $65,000.
The increase in both the number of employees and customers means Knotice is constantly upgrading its production infrastructure to meet future customer requests.
While Knotice is preparing for future growth, its leadership understands it must take care of current customers to gain new ones. Co-founder and CEO Brian Deagan, President and Chief Financial Officer Jon Grimm, and co-founder and Chief Technology Officer Bill Landers place a large emphasis on customer service.
Knotice’s account management and technical people are on call 24/7. The company’s level of service is reflected in the fact that its customer churn rates are less than 4 percent, compared to the industry average of 15 percent or higher.
Knotice has added six Fortune 1,000 companies to its client list and, in 2009, landed 26 new customers.
Much of Knotice’s growth has come in the last three years, and that growth was achieved without any additional investment.
How to reach: Knotice Ltd., (800) 801-4194 or www.knotice.com
