Five things a company should know about managing its digital assets

Digital Assets are any files that hold a level of value to your company. Due to their importance, it is equally necessary to store these assets correctly and securely. For companies that utilize a wide range of assets whether documents, images, videos, advertisements and so on, it can become quite overwhelming and complicated to manage them all effectively, let alone keep track of everything.
So, what do companies need to know about Digital Asset Management?

  1. Organization saves time

To optimize any company’s workload, a regulated system is necessary. Digital Asset Management systems (DAMs) provide a multitude of features to enhance the efficiency of any organisation. Advanced search systems eliminate time spent trying to find a file, allowing users to retrieve assets by facilitating search through metadata, collections, workflows, and access control tools. Rather than editing files individually, the control of a mass amount of assets is made simple. Additionally, sharing assets via an organised bank improves collaboration with partners and team members in varied locations.

  1. Efficiency is key

Deadlines loom over everyone’s heads and it’s always the little things that slow you down, whether that is formatting or reviewing a document. DAM’s ability to regulate the progression of documents allows a centralized and collaborative workforce, and remove endless versions of a file. Previous versions of the asset are not deleted, but stored so if a mistake should occur, it can be traced back to the source, or even use an older version to start a new project entirely. An efficient system allows for maximum work potential.

  1. Security and storage

DAM systems store assets in both binary and metadata formats, containing and controlling multiple file types in a versatile system which adapts to every need. A safe and secure storage system is mandatory to protect your important assets. DAM systems work with you to secure files, define control lists, and protect public assets via watermarks and so on. Some DAM’s allow customized permissions for different users to view, edit or download. So assets are only usable to those who need them, saving time trawling through masses of data, and minimalising errors.

  1. Capability and management

Transforming assets into different forms, rendering or resizing is a time consuming job and sometimes there isn’t the capability to convert a file. DAM systems allow the manipulation of assets whether thumbnails or proxy files and store these different forms for future access, whenever a pdf or a new social media image may be needed. These systems also simplify the ability to publish and share your assets, with inbuilt methods to distribute files or generate links.

  1. Streamline Marketing

Assets are a key player within marketing, from infographics, to press releases, to logos. Every company has some sort of marketing strategy or at the very least, brand management. In order to streamline your marketing strategy, team members need to be sharing the right images, sending out perfected work and generally representing your company in the best possible way. The DAM system typically lets you see who is interacting with your asset, has tools to assist SEO performance and more, permitting your marketing team to optimise its reach.

Correctly managing Digital Assets may seem like a small issue but is integral to the smooth operation of any business. A concise and streamlined workflow can not only save large amounts of time but enhance outgoing work and strengthen a company’s presence. It’s a secret support system that eases workloads, restructures efficiency and aids every department’s performance.

After graduating with a first class degree in Computer Science and Artificial Intelligence, Mike Blom spent many years developing software for clients including Santander, Amnesty International and ITV. Mike is responsible for setting the vision for Asset Bank, ensuring the company continues to offer great value, industry leading Digital Asset Management software. For more information please visit: