Who benefits most from idea generation sessions?
Anybody that’s trying to sell something. In general, the strongest reaction has been from the more technical community because the system is a system that allows left-brain people to truly get the marketing idea for the first time. It really rocks with the more logical folks as opposed to sales and marketing people, who tend to not want to have that much discipline.
Is it fun to see people get involved and excited for the first time?
It is beyond comprehension how quick and how fast they immediately see ideas. The reason why I’m at a stage where I’m bringing the program up is that the wow is just unbelievable.
This is my heart and my soul. And I truly believe I have a revolutionary heart and that we can change the systems — we can win and make a difference. But the emperor’s first got to be told that he’s buck naked.
We have revolution, not evolution. It’s not time for evolution. The time for evolution’s gone. It’s time for the revolution. We have to change our thinking systems radically. And that scares some people, especially people in the Midwest. They either get it or they don’t. But survival’s not mandatory.
How do you see the innovation process shaking out over the next decade with global competition?
I think we’re going to have a death of companies that’s beyond comprehension. We’re already seeing it; they’re all buying each other out. Selling out your company to another one, that basically says loser in my mind.
Maybe it’s good for the people in between, but the consolidation that we’re seeing today, in the future, I think we’re going to see some megacorporations go down. We’re going to see a lot more of the bankruptcies we saw with Enron and WorldCom because the larger corporations are propped up right now.
Procter & Gamble says 50 percent of their new products are expected to come from outside the company. Fifty percent. That’s one of the most encouraging things for small and medium-sized businesses. So the opportunity for the entrepreneur to create a business, get it running and make it to the seven-to-10-year point has never been better. Then, when they get tired of it, they can sell it off.
I truly believe it will be the small entrepreneurs and this younger generation that are going to have to do it. There are some baby boomers out there that somehow forgot the 1960s. They forgot the concept. They sold out, and frankly, I don’t see them being willing to change. They like what they’ve got too much.
They like their lives and they’re not willing to change. So it will be the youth that will have do it.
HOW TO REACH: Eureka! Ranch, (513) 271-9911 or www.eurekaranch.com
