Cash management reexamined

Few treasurers or CFOs could have predicted the full implications of the credit
crisis that began in 2008 and the trickle-down effect that left financial executives
scrambling for safe havens of liquidity. The
familiar functions of managing the company’s assets and liabilities transformed almost
overnight and will continue to change if the
federal government announces updates to
proposed bailout plans.

Smart Business talked with Bill Booth of
PNC’s treasury management group about the
impact of the crisis and also some tactics
treasurers can employ as they try to maintain
liquidity and minimize long-term damage to
their organizations.

What are some of the options and opportunities treasurers can evaluate to help manage
their processes and strategies?

 

  • Assess collections and payables processes. The timing of collecting payments
    has become very meaningful under the present cost of capital scenario and adjusting the
    collections and payables processes is now
    becoming a consideration for treasurers. Due
    to advances in technology, treasurers today
    have access to timely information that can
    ultimately reduce Days Sales Outstanding
    (DSO). Analytics are also available through
    sophisticated lockbox programs that can
    help to drive down unauthorized discounts
    and deductions by tracking and managing
    exceptions faster and more accurately. These
    more sophisticated collection strategies can
    help you to begin to lessen the difference
    between gross and net sales.

     

    Another solution to consider is remote
    deposit or remote capture, a newer technology that enables businesses to scan paper
    checks that have been received as payment
    and transmit the scanned images and/or
    ACH-data to a bank for posting and clearing.
    Benefits can include accelerated clearing and
    improved availability.

     

  • Evaluate payment strategies. Make
    certain that your company has selected the
    best method of payment to maximize efficiency, float or revenue sharing to ensure the
    best return. Some companies are turning to
    their purchasing card programs as a solution
    to boost cash flow and increase working
    capital.

     

    A card program can be integrated into your
    existing accounts payable process and
    extend payment cycles beyond what they
    would be typically. Even if you’ve tried
    unsuccessfully to integrate a purchasing card
    program in the past, a weakened market may
    be a reason to revisit this option.

    How can organizations better manage external factors through a credit crisis?

     

  • Evaluate the risk of short-term
    investments.
    Before the credit crunch,
    many treasurers evaluated their short-term
    investments by considering the yield first
    and then liquidity and risk. The tide has
    turned. Think about reprioritizing and
    choosing less risky, short-term investments
    over return to help protect the financial
    health of your company. In today’s environment, with certain noninterest-bearing transaction accounts being fully guaranteed by
    the FDIC through Dec. 31, 2009, leaving
    money in your checking account to receive
    earnings credit against fees may be a short-term strategy worth considering.

     

     

  • Try to influence the cost of capital.
    Treasurers may take some comfort that, as
    some of these circumstances seem out of control, they can exert some influence over
    the cost of capital at their firms. Don’t always
    sacrifice project-oriented tasks for damage
    control. It is at times like these that strategic
    projects (particularly those involving payment processes) can have a valuable impact
    on the company.
  •  

    For the last decade, treasurers have invested in cash management solutions with an eye
    toward efficiency and productivity gains or
    client service impacts. The cost of funds has
    been a secondary consideration. Now, with
    borrowing costs doubled or tripled, the equation has changed. As a result, corporations
    that invest in strategic projects that help to
    minimize the escalating cost of capital can
    reap the benefits now and in the uncertain
    future.

     

  • Diversify banking relationships. The
    hardest challenge to predict and manage may
    be the impact of the loss or impairment of a
    critical financial services provider. Having to
    replace a major bank provider midway
    through a large acquisition transaction could
    be a disaster without a well-thought-out
    backup plan. Assess the financial health of
    your bank(s) and consider spreading your
    company’s exposure with multiple banking
    relationships and exiting those in which you
    have less confidence.
  •  

    This article was prepared for general
    information purposes only and is not
    intended as legal, tax, accounting or financial advice, or recommendations to buy or
    sell securities or to engage in any specific
    transactions, and does not purport to be
    comprehensive. Under no circumstances
    should any information contained herein be
    used or considered as an offer or a solicitation of an offer to participate in any particular transaction or strategy. Any reliance
    upon this information is solely and exclusively at your own risk. Please consult your
    own counsel, accountant or other adviser
    regarding your specific situation. Any
    views expressed herein are subject to change
    without notice due to market conditions and
    other factors.

    ©2009 The PNC Financial Services Group
    Inc. All rights reserved.

    BILL BOOTH is senior vice president and manager of national large corporate and institutional markets in PNC Bank’s Treasury
    Management Group. Reach him at (570) 961-6949 or [email protected].