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Matt Connell has been getting ready to be an entrepreneur since he was 8 years old, marketing his very own lawn mowing business in his neighborhood. The experiences as a child, whether he was mowing lawns, studying the stock market in school or playing “Lemonade Stand” on his computer, kept feeding him more and more knowledge about what it took to be a leader.

So it’s no surprise to anyone who knows him that Connell built a successful enterprise in Total Military Management Inc. Connell, the company’s founder, president and managing partner, helps develop programs for agents and household goods carriers who serve the military marketplace. The company is a byproduct of an opportunity that Connell saw to help strengthen military moving decisions for those who serve.

Those who thought Connell couldn’t get his idea off the ground only strengthened his will to make it work. Each time an industry competitor tried to undermine his business model, Connell used it as an opportunity to further sharpen his business acumen.

He sees everyone who comes in contact with his company as a customer and thus is focused on providing a great experience.

Total Military Management does not compete with the relocation companies it serves. The company does not have its own booking authority and this allows it to be a business partner and process outsource as opposed to trying to be both a partner and competitor.

You also need to treat your employees with a high level of respect. Connell instituted the “Go, Get, Give” program to help support employee retention. Once a goal is met, employees choose a place they would like to go, something they would like to get and a charity they would like to give to. It has helped keep retention high.

How to reach: Total Military Management Inc., (904) 739-9940 or www.totalmm.com