In the past couple of years, Tony Mazzella has seen his company grow in size, geography and offerings. It is the continuous improvement of these areas of the business that keep his company at the top of its industry.
Mazzella is president and CEO of Mazzella Holding Co., which operates as Mazzella Lifting Technologies, a manufacturer, fabricator and distributor of overhead lifting products. The business has undergone a big acquisition and put a stronger focus on its market segments to keep the company growing.
“The acquisition that we just made was a very good fit, because we didn’t have any locations where they did, but we were starting to be on the fringes,” Mazzella says. “So we’ll be able to take the same philosophy and just expand it into the geography that they have. We have places now that we didn’t have before in Alabama, Tennessee, Virginia and Maryland. The new business also gives us some segments that we didn’t have before, particularly some mining and navy shipyard-type work.”
The company has been transforming itself over the years, developing new offerings and market segments.
“We were primarily a company that through our 57-year history, until the last 10 years, manufactured mostly the items that were on the hook (of the crane), and in the last 10 years, we’ve become a pretty prominent crane manufacturer in this part of the country,” Mazzella says.
With added market segments and more geography to cover, Mazzella decided to put an increased focus on the company’s market segments.
“We’ve started focusing our business on market segments like steel, construction and automotive, and we put market managers in charge and that’s been a big help when it comes to focusing and getting to know our customer better,” Mazzella says.
The increased focus has led the company to more growth and better results in each of its market segments.
“The biggest single thing has been the ability to focus on very specific markets and what their needs are,” Mazzella says. “A number of years back we had done that with the steel segment, and it was very, very successful, but we had never done it to that degree with any of our other segments. We’re just really taking the concept that worked with steel and transforming it into the other segments to try and become dominant in those segments too.”
HOW TO REACH: Mazzella Holding Co., (440) 239-7000 or www.mazzellalifting.com
