Trial and error


Jemes Donnelly, president and CEO, Castle Group

James Donnelly is no stranger to the hardships of being an entrepreneur. He has been an entrepreneur in South Florida for 16 years. He has experienced both success and trial over that span and the lessons learned have allowed him to build a premier real estate management company, Castle Group.
As president and CEO, Donnelly has strived to make Castle Group the best company possible and it was named one of the best places to work in South Florida. The company sets the standard in the quality of service provided in the real estate management industry. The Castle Group focuses on larger and higher-end properties, which represent the top 10 percent of the market. This specialization was the main differentiator that insulated the company from the collapse of the Florida housing market.
Donnelly has embraced the use of technology to continuously enhance the resident experience. He recently launched Castle Concierge, the first in the industry, which allows residents to pay their maintenance, register guests, track packages, book restaurants and order repairs on their smartphone from anywhere in the world.
Another unique characteristic that defines the company are the people that work there. Castle Group continuously invests in its people through training, reward recognition programs and by simply treating their employees with kindness and respect.
In 2009, the company became the only People First certified company in the property services industry. People First is a leadership program that focuses on valuing people, employees and customers. Donnelly believes that no good deed should go unrecognized. The company recognizes hard work on a daily basis through verbal appreciation to “You’ve been knighted” cards that are given out when an employee has exemplified a good deed. The company recognizes employees on a more formal basis through promotions, the Castle Scroll newsletter and during award ceremonies at its annual holiday party.
HOW TO REACH: Castle Group, (954) 792-6000 or www.castlegroup.com