Paul Roetzer recognizes a perfect moment when he sees one. Roetzer and his public relations and marketing firm, PR 20/20, make it their mission to help their clients seize their perfect moments.
Roetzer, the firm’s founder and president, also likes to get himself and the people around him out of their comfort zones. He encourages his employees and clients to take risks and to remember that just because you may be the first to attempt something doesn’t mean it won’t work.
The public relations industry is changing fast, and Roetzer and his team are committed to finding solutions to their clients’ problems. The firm’s approach to inbound marketing is revolutionizing the public relations world. PR 20/20 offers its clientele an alternative to restrictive standardized services and set pricing.
The firm’s Inbound Marketing GamePlan, which launched this year as a free, 50-page e-book, allows companies to customize the service they receive. Roetzer realizes not all clients are the same, thus their needs will differ from person to person. The Inbound Marketing GamePlan also served as a jumping off point for the company’s inbound marketing services package.
Every employee actively participates in social media outlets, so the company can stay ahead of the quick-turning and ever-expanding outlets. Roetzer’s blog posting about the 10 trends that will change public relations forever is proof that the firm can tune in to the changing needs of its clients. This helps keep the firm’s clients aware of social media tools like Facebook, Twitter and LinkedIn. The company’s blog brought in about 8,000 views, significantly boosting the website’s traffic.
PR 20/20 recently collaborated with HubSpot VAR, an Internet marketing software company. PR 20/20 was the first company to partner with HubSpot, which now has 3,000 customers. The partnership allows the public relations firm to offer website development, brand marketing, search marketing, social media and content marketing bundles.
Roetzer and his firm are seeing serious results from their innovative spirit. In fact, Brian Halligan and Dharmesh Shah, the authors of “Inbound Marketing,” quoted Roetzer in the pages of their well-received book. PR 20/20 is excited to lead the way in the changing public relations field.
How to reach: PR 20/20, (800) 920-1623 or www.pr2020.com
