Think your senior citizen customers just ask about Golden Buckeye Card discounts after they’re in the check-out line?
In reality, some may be checking out what perks you offer before they even walk through your door — and using that information to decide where to shop.
If you already participate in the Golden Buckeye Card program, the Ohio Department of Aging now has your company — and your discount — listed on its Web site, www.state.oh.us/age/Buckeye.htm.
If you’re not participating but want to, the site tells you how.
It might be worth your while. Consider the following, courtesy of the Web site:
- America’s older adult population will more than double between now and the year 2050.
- By that year, as many as one in five Americans will be older than 60.
Looks like seniority really does rule.
