Before we opened SpeedPro Imaging’s location, Lori and I did not have graphic backgrounds. Over the years, we’ve learned that visual communications can benefit any company, whether they are a printing company or a casino.
Not only is the overall quality of the product crucial to successful visual communications, understanding your customer and fulfilling their visions is important, too. Graphic communication is not just about creating a great project, but forming relationships with the customer that leaves a lasting impression of your brand.
Since opening, we have worked on a wide range of projects for companies such as the Horseshoe Casino and the Great Cleveland Aquarium that have strengthened our relationship with the Cleveland community.
Here are our five tips to successfully using graphic communications that can work virtually anywhere:
Know your business and your customer: Be willing to educate your customer on what works and what doesn’t work. Some customers want to know more about their options and what they are — be willing to educate them on the pros and cons of each option.
Respond to quotes quickly: Provide a detailed quote and provide examples of your work. Customers appreciate a prompt response — it shows that you are interested and that you truly want to do business with them.
Provide options: Show your expertise and your talents: what works well for print graphic communication does not always translate well to large format on a vehicle wrap, wall mural or trade show display. We explain the distinctions of large format versus small format advertising and graphics. When designing for large format there are file size and resolution considerations to take into account.
Quality: Be true to your beliefs in providing quality products and services. Make sure your employees share the same passion and belief. Hold to this standard and this will lead to a loyal customer base, referrals to additional customers, and a formula for continued growth.
Be flexible: be able to react and respond quickly. Have the ability to change course quickly and adapt to your customers’ needs and schedule requirements — it will make you a valuable partner — and help ensure that you remain a valuable partner for the long term.
Jeff and Lori Kolenich are the owners of SpeedPro Imaging located in West Cleveland. SpeedPro Imaging provides great big graphics for any size business. Visit www.speedproclevelandwest.com for information.
