Search Results for: kelly borth – Page 5

Engaging employees to live the brand

In order for marketing and human resources to succeed in making the workplace a brand-defining space, a company must first uncover its brand, says Kelly Borth of GREENCREST.

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Crisis communications: Plan for the unexpected

Organizations can successfully plan how to respond to worst-case scenarios, and — in doing so — make us CEOs less reactive to situations where personal emotions and immediate response don’t allow us to think as clearly and rationally as we normally might.

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Six ways to lead with strategy

Strategy is a game changer. It’s what separates the players from the industry leaders. If you want to change the game and take the lead, here are six keys to success from Kelly Borth.

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Capturing the imagination of your customers

If you can capture the imagination of your customers with originality, quirkiness or by just being different enough to stand out, while meeting a real need, then you’ve got a recipe for sustained success.

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Which social media networks should my company use?

Not every social media network will benefit every business. Typically, it’s best to focus on maintaining two to five social networks. The tricky part, however, is knowing which social networks are most beneficial for your business.

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