Kelly Borth: How to drive customers to action through the persuasive power of narratives
Storytelling is the hottest trend in marketing today, and it’s no wonder. In a world that is moving at the speed of sound, it is
Storytelling is the hottest trend in marketing today, and it’s no wonder. In a world that is moving at the speed of sound, it is
Maintaining a culture aligned with brand requires constant effort to keep it in sync. So if this is what you are hoping to achieve, remember
A merger or acquisition is a sensitive process for all parties involved. Misinformation can abound, egos can be bruised, and business relationships can be damaged.
Media relations opportunities have greatly expanded. With nearly all publications having a print and online version of each issue, e-newsletters that get distributed daily or
In nearly every marketing conversation, I am asked how to measure return on investment. It is a fair question, but the answer is not always
This month I decided to remove my marketing hat and put on my CEO hat. In numerous peer-to-peer driven groups over the years, I have
The end of Q3 and the beginning of Q4 is an optimum time to begin the development of a marketing plan to kick-off in 2014.
As a marketing professional, I have consistently been involved in helping companies plan celebrations and communications with customers, employees and media during milestone years. Whether
So much of sales and marketing is understanding what customers really want and need from vendors and suppliers. Many times we feel that in order
Smart Business Columbus would like to recognizeThe 2013 Class of Power Players in Columbus. This year long luncheon series featured the most influential business leaders
Stay up-to-date with local business news and networking events from Smart Business. Sign up to receive advice from business professionals, or register for information on our networking events near you!
View this month’s Smart Business magazines on our easy to view, Digital Platform.
835 SHARON DRIVE, SUITE 200, CLEVELAND, OH 44145 | P: 800.988.4726 | PRIVACY POLICY